Senior Marketing Manager (Southern Europe)

Job title:

Senior Marketing Manager (Southern Europe)

Company:

Kantar

Job description

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.Job DetailsWe are seeking a dedicated Senior Marketing Manager based in Barcelona or Madrid to drive marketing efforts in Southern Europe and assist in advancing Kantar Worldpanel’s presence in the local markets. This role encompasses various B2B marketing tasks, including completing and implementing the strategy across all marketing channels (internal and external communications, campaigns, content marketing, website, social media, events, etc) in accordance with local business objectives.From your position in Spain, you will work to strengthen the capabilities and impact of marketing across the region, collaborating closely with other country leads. This role will also lead on new initiatives across southern European countries and help us to collectively to raise Worldpanel’s visibility across Europe.Leading a team of three, your role is to improve marketing’s impact by working closely with local commercial teams and collaborators to align with business objectives. You’ll also provide expert guidance on brand, product marketing, and communication strategy.The role will concentrate on initiatives that improve brand awareness, acquire and retain clients, and strengthen internal engagement and expertise.Role Description

• Implement the Southern Europe (SE) marketing strategy locally, taking into account the local business priorities and growth objectives, in collaboration with sales, analytics, product, and other collaborators.
• Transform global and regional marketing strategies into local campaigns that effectively address specific market needs and achieve key goals, while contributing to Kantar’s overall visibility in SE.
• Actively build collaborative relationships with collaborators across the local businesses, as well as with marketing peers from other countries and COE colleagues.
• Act as the main connection between the commercial teams and the marketing organization, gaining a strong grasp of local client requirements, using client survey results and feedback, along with the sales teams’ local knowledge and experience.
• Establish and implement local demand generation campaigns to drive leads for the commercial teams, working closely with the sales teams, agencies, and demonstrating standard methodology and findings.
• Design and implement the roll out of product marketing campaigns and new product launches, aimed at driving adoption and revenue growth.
• Monitor campaign performance, analyze data and metrics, and provide valuable insights and recommendations for optimizing campaigns, including reporting on the value generated.
• Analyse, measure and optimise all stages of the Iberia & SE marketing funnel across web, email, social, search, paid campaigns etc.
• Build, test and optimize paid campaigns across channels, including digital, social media, paid search, etc.
• Conduct market research and competitor analysis for Iberia, collaborating with commercial and product teams to ensure timely business releases using standard methodology.
• Develop effective marketing materials for the commercial teams that clearly convey our unique selling points (USPs). Ensure that the materials align with the brand’s tone and positioning.
• Support commercial teams with any additional content needs to promote our products and services such as articles, videos, web copy, case studies and other marketing materials.
• Ensure that all client-facing materials such as presentations, RFPs, etc., are on brand and consistent across the market.
• Complete the roll out of region-specific thought leadership materials, adapting and translating content to match local requirements, and promote through appropriate channels, with assistance from the Content & Events COE.
• Manage the development and implementation of client events, working with customers, partners, and team members to ensure excellent content and successful outcomes.
• Identify and support the promotion and execution of speaking opportunities at third-party events to enhance our visibility with clients and industry, using standard methodology from COE.
• Lead the relationships with key industry associations and explore partnership and collaboration options to expand our reach with this critical audience. Find opportunities to build our reputation and promote our capabilities and accomplishments through industry body award programs and submissions.
• Complete local GMS releases with support from the Media COE and media agency. Manage local media partnerships and act as the main contact for the media agency to improve media coverage and impact.
• Take charge of the local internal communications programme, which includes managing business updates, internal newsletters, intranet, and internal social media channel. Assist the local leadership teams with town halls and communications sessions, bringing to bear existing programmes and standard process from the Comms COE.
• Oversee the maintenance and optimisation of website and social media channels, ensuring relevant, timely and engaging content.
• With support from the Content & Events COE, establish a local podcast series including content ideation, coordination, briefing, delivery, reporting aligned to highlight expertise, and products/services aligned to business priorities
• Manage the marketing budget and plans with regular monthly reporting on the return on investment for all marketing activities.

Role Requirements & Capabilities

• Bilingual: Spanish and English, with Portuguese desired
• Minimum 5 years’ experience in a similar marketing role with demonstrable experience managing hybrid teams and delivering results that drive revenue growth
• Solid understanding of buyer personas, demand generation and the B2B marketing funnel
• Previous marketing automation and CRM management experience, Microsoft Dynamics/Salesforce/Salesforce Account Engagement preferred
• Excellent knowledge of digital marketing tools and techniques (including paid campaigns, SEO and SEM, etc) and analytics tools to measure and optimise campaign performance.
• Excellent written and verbal communication skills, an influential and collaborative communicator
• Driven by outcomes, capable of thinking broadly and implementing tasks with precision
• Outstanding foresight in commercial matters and ability to establish strong connections
• The ability to adapt quickly, establish credibility and maintain strong working relationships at all levels in a proactive manner.
• Strong attention to detail, ability to work on own initiative and enjoy working and excelling as part of a team
• Experience working with distributed collaborator teams and collaborating cross-functionally across marketing, sales, and product management
• Highly analytical with a strategic approach. Ability to think critically and make optimization decisions based on data.
• Proactive in seeking out solutions to business problems and brining approaches to the organization. Take initiative to bypass roadblocks and think creatively on how to accomplish organizational goals.
• Curious nature with a drive to innovate and seek continuous improvements

Why join Kantar?We shape future brands by deeply understanding people worldwide, which allows us to uncover key insights that drive their decisions and aspirations. Our expertise in human understanding combined with innovative technology helps brands thrive in our dynamic world.At Kantar, we prioritize equality of opportunity for everyone. We support our colleagues in working in a way that promotes their health and wellbeing. While we encourage office presence, we understand the need for flexibility to ensure inclusivity and collaboration. We value diversity and welcome applicants from all backgrounds and sections of society.Privacy and Legal StatementWhen you apply for this opportunity, please be aware that your personal data will be processed and stored by The Kantar Group Limited (“Kantar”). We will keep your information in our Internal ATS (Applicant Tracking System) for as long as necessary for the recruitment process. This may involve sharing your details with the hiring manager(s) and considering you for future opportunities within Kantar and its affiliate companies. For a detailed privacy policy, please visit www.kantar.com.#LI-BB3#Ll-HybridCountrySpainWhy join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Expected salary

Location

Calders, Barcelona

Job date

Sat, 01 Feb 2025 07:00:25 GMT

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