Head of Business AI – BeNeLux

Location:

‘s-Hertogenbosch (5232 BE) – Netherlands

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Sales Jobs

Other Industries & Skills: 

Finance, Banking & Insurance, Legal

Advertiser:

SAP

Job ID:

132477900

Posted On: 

26 November 2025

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Purpose & Objective
 

The EMEA Business AI Office’s overarching responsibilities are to build, launch, and accelerate the regional Business AI plan. This plan includes engaging our customers, activating the SAP ecosystems, and enabling sales to build and accelerate the pipeline of strategic Business AI engagements. The purpose of this is to strengthen SAP’s competitive advantage and ensure that SAP is perceived as an innovator, digital leader, and, ultimately, the world’s number one Business AI company.
 
 

Expectations & Tasks
 

We are looking for a professional with knowledge and strengths in sales, marketing, project management, and, ideally, strong knowledge of SAP Business AI to drive sales and business activities. Your key responsibilities will include:

-Advisory and thought leadership on SAP Business AI;
-Business Development: Develop and implement effective business development initiatives and projects that will enable sales to drive growth and profitability across the region;
-Sales Enablement: You will play a critical role in sales enablement on SAP Business AI commercials by providing essential resources and supporting the sales team;
-Pipeline Management: Manage a consistent AI pipeline cadence, ensuring a steady update on strategic SAP Business AI opportunities;
-Collaboration: Partner with cross-functional teams to align our sales, marketing, and customer service strategies and enhance the overall customer experience.
 

What you bring

-Proven professional networks in the market to drive pipeline and revenue growth for SAP;
-Knowledge of AI in general, considerable knowledge on Business AI and current SAP initiatives on AI;
-Represent SAP as the trusted advisor within SAP and/or the market;
-Fluency in English, fluency in either Dutch or French.
 

Learning & Development opportunities
 

This position offers a unique opportunity to help shape the vision and execute the go-to-market strategy for EMEA and an equally unique network opportunity.
 

This role is based in the Netherlands because of customer proximity requirements and we can only consider candidates which will not require a relocation
 
 

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  
We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careerssap.

For SAP employees: Only permanent roles are eligible for the
SAP Employee Referral Program
, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our
Guidelines for Ethical Usage of AI in the Recruiting Process
.

Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 437699  | Work Area: Presales  | Expected Travel: 0 – 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid

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