Consultancy- Design and implementation of public awareness raising campaign (INT10482)

Oxfam is a global movement of people working together to end the injustice of poverty.

The Role:

Oxfam GB- Iraq Program is looking for a consultant with experience in advocacy and campaigning, content creation and multimedia and communications to implement one public awareness raising campaign on the priority topics identified in Oxfam’s research on climate change public awareness and knowledge (above mentioned in section 1.3.). The campaign will target audience groups directly in Anbar (Habaniyah and Karma) and Ninewa (Sinjar, Baaj, and Hamdaniah), and indirectly in Federal Iraq.

Based on the findings of the abovementioned research and strategic campaigning priorities, the main objective of the current assignment is to:

1. Develop a focused campaign strategy and communication strategy including, but not limited to:

• Clear objectives and outcome
• Key messages related to the characteristics and needs of the intended audience.
• Create the campaign’s content (audio, visual, printed, etc.). Plan to cover the actors if needed, place rental if needed, photography, video shooting, voice over and studio rental, editing and finalisation of all the content. The materials are expected to be tailored, creative, and produced in high-definition quality in Arabic (Iraqi dialect, with English translation).
• Clear dissemination plan for two months.
• Monitoring plan with clear indicators.

1. Create the content of the campaign (audio, visual, printed etc.)– One theme is to be adopted.
2. Map and identify media channels (priority to local and national for a better reach and impact): Determine which media channels are most effective for reaching targeted audience. The strategy should include a mix of traditional media (TV, radio, newspapers, brochures, billboards, LED boards,educational products etc.) and digital media (varied social media applications, websites, online publication platforms such as news and magazines websites).
3. Ensured effective dissemination of the campaign products, including dissemination for two months. The sponsored option is encouraged to increase reach and targeting, especially at the district level. The consultant is expected to cover all aspects of coordination and any payment related to that.
4. Monitor, Measure and report: Track the performance of the campaign in real-time. Monitor metrics such as reach, engagement, website traffic, and conversions. The numbers tracked and reported to Oxfam will be used for the reporting on the indicators of the project. The target of the campaign is a minimum of 50% of the target districts populations (Habaniyah, Karma, Sinjar, Baaj, and Hamdaniah). Clear indicators and means of verification should be included in the strategy.
5. Raw materials of all the content must be shared with to the Oxfam in Iraq team. Oxfam team will share a consent form that should be used and followed.

What we are looking for:

We’re looking for a candidate who cares about Oxfam’s mission to end poverty and is personally aligned to our feminist principles and values of empowerment, accountability and inclusion in all you do.

An ideal consultants  will also be / have:

• Must have over 7 years of proven experience in film production and similar products in Iraq.
• Extensive experience in producing similar work-related Audio-visual campaigns for private sector advertisement or organisations to reach local and international audiences.
• Excellent technical capacities and abilities to produce full High-Definition ausio-visual materials to ensure high-quality production that fits the standards required by the media.
• Experience in dealing with Media outlets (radios, TV channels, advertisement companies, bloggers, journalists and journalism agencies and others).
• Connections with acting/modelling agencies and recording studios to ensure availability of the needed human resources and space for the recording of the campaign.

We offer:

We offer a competitive salary and a range of additional benefits to staff including flexible working options, generous pension scheme, annual leave, additional leave allowances, company sick pay, life assurance and a range of other benefits. 

From the day you join Oxfam we invite you to stretch and learn in your role. Our wide range of Learning & Development opportunities includes in-house courses, e-learning modules, on-the job learning opportunities, coaching and mentoring, and much more. 

You can read more about all Oxfam has to offer here.

Flexfam:

We believe flexible working is key to building the Oxfam of the future, so we’re open to talking through the type of flexible arrangements which might work for you.

How to apply:

Interested individuals or consultancy firms, with relevant experience and skills based on the ToR, can submit their Expression of Interest (EOI), including the following:

1. Cover letter of no more than 1 page introducing the consultant/company and intention to deliver the assignment. The cover letter should also indicate the consultants’ availability for the proposed period and any relevant experience to highlight.

2. The technical proposal should provide (1) details on the proposed methodology responding to the ToR and the deliverables; (2) capacity in line with the competencies required for the assignment, including references and experience with similar assignments and providing relevant work samples; (3) CVs of the consulting team directly involved in the assignment, including their specific roles; and three professional referees. A technical proposal should not be longer than 5 pages, excluding CVs, and should include examples/samples of previous similar work.

3. Detailed work plan.

4. Financial proposal including a one-page budget of the offer, covering all costs related to the objectives of this assignment mentioned abovehand.

Please submit as soon as possible the EOI and other documents to [email protected]  with the title “design and implementation of public awareness raising campaign”  in the subject line. The deadline for submissions is the 30^th of June COB. EOIs will be evaluated on a rolling basis until the consultant is selected.

All technical questions or clarifications should be sent to [email protected] . In case of need for a hard copy of the TOR, interested applicants can collect the Terms of Reference (TOR) at Oxfam in Iraq Country Office (Erbil) starting from 19^th of June 2024 (during working hours). Alternatively, the Oxfam Logistics team can send the ToR via email upon request.

This invitation to tender has been issued for the sole purpose of obtaining offers for the provision of the services requested against the TOR. Oxfam reserves the right not to enter into or award a contract as a result of this invitation to tender. Oxfam also reserves the right to terminate any contract issued as a result of this invitation to tender as set out in the contract terms and conditions.