CRM Data Analyst

Job title:

CRM Data Analyst

Company:

Kiwi.com

Job description

About Kiwi.comKiwi.com is a leading global travel-tech company headquartered in the Czech Republic. Our innovative algorithm enables users to find better route options and prices other search engines can’t see, daily performing billions of price checks across 95% of global flight content. Are you bold, bright and curious? Join a global business that’s still got a start-up heart.About our Marketing Analytics TeamOur Kiwi.com Marketing Analytics team supports various Marketing areas, helping to ensure they operate efficiently and meet their goals. This involves a strong focus on evaluating the impact on our global profitability and assessing the return on investment for current marketing activities and uncovering potential areas of opportunity. Our work is particularly interesting because it analyzes complex data to uncover insights that drive strategic decision-making. The insights and strategies developed by our Marketing Analytics team inform marketing decisions that enhance overall profitability and contribute to the sustainable growth of Kiwi.com. \nWhat you will do

• You will analyze and report on CRM performance, identifying key drivers and growth opportunities.
• You will uncover insights and develop hypotheses for testing, iteration, and continuous improvement.
• You will monitor and assess marketing campaign performance, providing actionable recommendations based on CRM data.
• You will build and refine models to understand customer behavior, including Customer Lifetime Value (CLV) and Recency, Frequency and Monetary value RFM).
• You will model business cases for new campaigns and promotions focused on customer acquisition and retention.
• You will collaborate with stakeholders and the CRM team to create impactful, user-friendly self-service dashboards, align on data strategies, ensure data quality, and implement CRM-driven initiatives.

What you will need

• Previous experience in CRM systems and/or e-commerce businesses, with a focus on analyzing customer data to derive actionable insights.
• Your advanced SQL and Excel/Google Sheets skills, with proficiency in data extraction, manipulation, and reporting.
• Experience working with Data Visualization Tools (we use Looker).
• Experience in building data models that drive revenue growth and customer loyalty, including developing business cases for promotions to acquire or retain customers.
• Your proven knowledge of CRM platforms such as Exponea (or equivalent) and experience leveraging this data for targeted marketing and customer engagement activities.
• A strong attention to detail, ensuring accuracy and quality in data analysis and reporting
• Your curiosity, openness to learning, and strong collaboration skills.
• You are a great communicator with excellent spoken and written English, including your proven ability to communicate complex results to less data-savvy users.

We offer you

• We offer a hybrid and flexible work environment. A lovely, modern office in the center of Barcelona (Passeig de Gracia) with great views and amenities.
• We also enjoy benefits, such as flexible working hours, 30 paid vacation days, sick days, private medical insurance, Employee Assistance Program, Wellhub membership, the annual subscription for El Bicing.
• Annual financial bonus based on company and individual performance.
• Flight vouchers to celebrate your kiwi anniversaries.
• Relocation package (including visa transfer support).
• Dogs are welcome in our offices.

\nKiwi.com is proud to be an equal opportunity workplace and employer. We review applications for employment without regard to their race, colour, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.Throughout the recruitment process and for some time after it’s finished, we’re going to process your Personal Data. You can find all the necessary information in our Privacy Policy available at: https://jobs.kiwi.com/recruitment-privacy-policy/.#LI-AT1

Expected salary

Location

Barcelona

Job date

Sun, 22 Dec 2024 07:33:32 GMT

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