Digital Campaigns Executive

Job title:

Digital Campaigns Executive

Company:

Springer Nature

Job description

Job Title: Digital Campaigns ExecutiveLocation(s): WarsawAbout Springer Nature Group:Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroupAbout Macmillan Education:Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning.Visit and follow @MacmillanEducation / @MacmillanELTAbout the Role:The Digital Campaigns Executive will play a key role in planning, executing, and analysing digital marketing campaigns to promote MacEd’s brands, products, and services. This role involves developing, implementing, tracking, and optimizing campaigns across various digital channels.The ideal candidate will combine creative thinking—with support from the brand team—to conceptualize impactful demand generation campaigns, with strong analytical skills to ensure measurable results. They should be comfortable crafting solution-focused copy, conducting A/B testing across digital platforms, and tailoring messaging to meet the needs of distinct audience segments. Collaboration with regional sales and marketing staff will also be essential to ensure effective campaign implementation.This role can be in our Warsaw office on a hybrid working modelRole ResponsibilitiesCampaign Planning and StrategyCollaborate with brand and local marketing teams to understand campaign objectives, target audiences, and overarching marketing goals for MacEd products and services.Develop comprehensive digital marketing strategies aligned with the core brand promises of MacEd.Create detailed campaign plans, including timelines, budgets, and clearly defined key performance indicators (KPIs).Campaign ExecutionExecute and manage digital campaigns across multiple channels, including social media, email, SEO, and display advertising.Work closely with local stakeholders to ensure effective on-the-ground implementation of digital strategies.Coordinate with creative teams to develop compelling content and assets, and explore innovative approaches to delivering brand messages.Analytics and ReportingMonitor and analyse campaign performance metrics, delivering regular reports to senior stakeholders and regional teams.Leverage analytics tools to gain insights into user behaviour, campaign effectiveness, and opportunities for continuous improvement.Experience, Skills & QualificationsEssentialStrong knowledge of digital marketing tools, techniques, and best practices.Excellent copywriter able to tailor messaging to meet the needs of diverse customer segments.Proficient in analysing data, reporting insights, and making data-driven recommendations.Skilled in influencing senior stakeholders through creative campaign concepts.Confident in owning and delivering digital-first demand generation campaigns from ideation to execution.DesirableExperience conceptualizing and pitching campaigns, ideally in an agency or fast-paced marketing environment.Familiarity with building campaigns for digital platforms and ecosystems.Hands-on experience with SEO, PPC, display advertising, and social media marketing.Proficiency with marketing automation tools.Background in ELT (English Language Teaching) or educational publishing is a plus but not required.At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.
Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work hereIf you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.For more information about career opportunities in Springer Nature please visit#LI-LG1

Expected salary

Location

Warszawa, mazowieckie

Job date

Thu, 05 Jun 2025 07:21:56 GMT

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