Digital Content Officer

Digital Content Officer

• Salary: up to £28,000 per annum
• Location: Flexible home working with office facilities in Newark, Nottinghamshire (Tues –
  Thurs)
• Full time (35 hours per week)
• Permanent contract
• Closing date for applications: 15th May 2024
• First interview: 29th May 2024
• Second interview: 4th June 2024

About Us

The Royal Society of Wildlife Trusts (RSWT) is the central charity which supports the
federation of 46 independent Wildlife Trusts working for nature’s recovery across the UK,
Alderney and the Isle of Man. The Wildlife Trusts’ vision is of a thriving natural world, with
abundant wildlife and healthy natural habitats playing a valued role in addressing the climate
and ecological emergencies, and everyone inspired to take action for nature’s recovery.

Collectively, The Wildlife Trusts have more than 900,000 members, employ 3,500 staff, look
after over 2,300 nature reserves, operate 123 visitor and education centres and own 29 working
farms. The role of RSWT is to ensure a strong voice for wildlife at a UK level and to provide
strategic leadership, support and development for The Wildlife Trusts. We provide shared
expertise in areas such as climate change, digital fundraising, nature-based solutions, policy
and safeguarding. We facilitate UK-wide communities of practice to share learning and replicate
successful approaches so that together we are more than the sum of our parts. We support the
individual Wildlife Trusts to be a strong force for nature in their local areas and to work
together to achieve even greater impact as a collective.

The Wildlife Trusts are on a mission to bring about a people-powered nature and climate
recovery by empowering people to take meaningful action for nature, and to create an inclusive
society where nature matters to everyone, everywhere. We are ambitious in our desire not just
to slow, but to reverse the declines in nature. Together we have developed a bold, new
collective strategy which outlines our vision and the actions we will take to restore nature
over the next eight years.

Central to our strategy are our three goals which set out what we are striving to achieve by
2030 in pursuit of our vision of a thriving natural world. Goal 1 is to put nature into
recovery with abundant, diverse wildlife and natural processes creating wilder land and
seascapes where people and nature thrive. Goal 2 is to inspire people to take action for nature
and climate, resulting in better decision-making for the environment at both local level and
across the four UK nations. And Goal 3 is to enable nature to play a central and valued role in
helping to address local and global problems, such as by helping tackle climate change and
supporting wellbeing and education.

Achieving these ambitious objectives means that we must develop new ways of working which
increase the scale and impact of our work. Therefore, we have embarked on a programme of
strategic transformations that are essential to achieving our goals, and which will result in a
stronger and more effective Wildlife Trust movement for the long term. RSWT is leading the
transformation programme across The Wildlife Trusts including in community organising,
equality, diversity and inclusion, and funding nature’s recovery. The Wildlife Trusts have
existed for over 100 years thanks to a strong membership base and traditional fundraising
activities.

The next few years will be critical in determining what kind of world we will all live in. We
need to reverse the loss of wildlife and put nature into recovery at scale as a matter of
urgency if we are to prevent climate and ecological disaster. This will require big, bold
changes in the way we think and operate, and the development of a strong, collaborative
culture. It will require key stakeholders and the public to take action for nature’s recovery.

The Wildlife Trusts has an exciting opportunity for someone who has a real passion for
developing excellent digital content that creates impact and drives change, and who would like
to make a difference for wildlife at one of the UK’s best-loved nature charities. We are
looking for a talented and creative team-player, whose digital communications skills will help
The Wildlife Trusts engage new audiences and influence people to take positive action for
nature’s recovery.

About You

You will be a motivated and proactive self-starter, who thrives working as part of a fast-paced
marketing and communications team. You will be experienced in creating, analysing and
evaluating impactful organic content across different digital channels and segments to reach
new and existing audiences. You will enjoy delving into data and embrace a test and learn
culture, using insights to adapt content to maximise engagement. You will be adept at
communicating with mass audiences, with a creative flair and ability to create clear and simple
messaging. You will be enthusiastic about keeping on top of digital trends and putting your
knowledge to good use.

You will have excellent communication and inter-personal skills and feel comfortable working
with a wide range of people from across The Wildlife Trusts federation and externally.

The Wildlife Trusts value passion, respect, trust, integrity, pragmatic activism and strength
in diversity. Whilst we are passionate in promoting our aims, we are not judgemental and are
inclusive. The Wildlife Trusts want our people to be as diverse as nature, so we particularly
encourage applications from people who are underrepresented within our sector, including people
from minority backgrounds and people with disabilities. We are committed to creating a movement
that recognises and truly values individual differences and identities.

RSWT take our Safeguarding responsibilities extremely seriously. Please read our commitment
statement available in the documents section.

As a Disability Confident employer, we are committed to offering an interview to anyone with a
disability that meets all the essential criteria for the post. Please let us know if you
require any adjustments to make our recruitment process more accessible.

This role maybe subject to a DBS check.