Marketing Partnerships Management – Basketball Africa League

Location:

Dakar (10200) – Sweden

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Advertising, Marketing & PR Jobs

Other Industries & Skills: 

Finance, Banking & Insurance, Legal

Advertiser:

the NBA

Job ID:

130248988

Posted On: 

24 March 2024

This position will be primarily responsible for managing local/regional marketing partners for BAL Africa.  This position calls for someone with strong client-servicing, project management and relationship-building skills.  The ideal candidate will be a problem-solver and someone who can identify and deliver value to marketing partners.

Major Responsibilities:
 

-Manage and service BAL Africa marketing partners with a focus on upsell opportunities.
-Serve as day-to-day contact on partnership matters ranging from contractual deliverables to activation strategy.
-Manage day-to-day partner activation processes including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination and results tracking.
-Manage all requirements of the BAL Compliance Policy for all partner renewals.
-Regular follow up with global account teams in NY to pitch regional partnership opportunities.
-Generate and present marketing partner reports to assess partnership ROI.  Execute against partnership goals and success metrics, implement a measurement plan, for monitoring effectiveness and providing regular partner reporting.
-Build effective working relationships and strong consensus with key BAL constituencies including: sub-departments within Global Partnerships, Events, Media (Broadcast and Digital), Content, Public Relations, Legal, Licensing, Social Responsibility, Team Marketing & Business Operations, Basketball Operations, Player Marketing, and BAL Entertainment.
-Develop and leverage strong relationships and build credibility with external partners and their lead agencies.
-Manage budgets and expenses for marketing partners including assisting in the annual budget planning process; this includes fluency in our financial reporting and pipeline management system.
-Develop an understanding of partners’ marketing/business goals, objectives, target audience and integrate these into contractual delivery plans.
-Assist in global coordination of partner benefits at international events.
-Support in identification of areas of opportunity and develop upsell proposals for partners throughout the season.
-Has ownership of accounts with some autonomy.
-Responsible for the fulfillment of contract requirements.
-Develop and maintain favorable relationships with new and existing partners.
-Coordinate with cross functional groups/departments on project and client needs
-When applicable, coordinate and provide pre-event planning and provide on-site support or activation assistance for any partner events.
-Provide regular updates to senior staff concerning partnership matters, financial status, etc.
-Lead brainstorming sessions to deliver best in class benefits to partners.
 

Required Skills/Knowledge:

-Strong understanding of sponsorship activation including events, media, marketing rights, content, etc.
-Must be highly motivated, proactive, self-starter with high energy and team spirit.
-Strong business savvy.
-Excellent presentation skills, including the ability to lead discussions and interact with senior executives (internally and externally).
-Strong financial and analytical skills; ability to create internal and external reports.
-Ability to forecast issues in projects, troubleshoot, and problem solve with internal constituents and external partners.
-High level of proficiency in Microsoft Word, Excel and PowerPoint.
-A minimum of conversational French language skills preferred.
 

Experience Needed:

-Minimum of 7 years of professional experience in relevant field (marketing, advertising, account management, or brand management).
-Proven negotiation/sales skills and experience.
-Prior experience supporting internal and external relationships, developing presentations and thinking creatively, a strong plus.
 

       
Educational Background Required:

–       Bachelor’s degree in Business, Marketing or related discipline

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