Search Engine Optimization (SEO) Specialist, LoopNet – Paris

Search Engine Optimization (SEO) Specialist, LoopNet – Paris

Job Description

CoStar Group – Search Engine Optimization (SEO) Specialist, LoopNet – Paris

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 12 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet! We continue to focus on driving expansion by increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals. 

Learn more about LoopNet. 

Role Description

CoStar Group is currently looking for an experienced SEO Specialist to be a major contributor to this effort.

As SEO Specialist, your knowledge will go beyond keyword optimization and meta tags. You will possess the inventiveness to get black hat results using nothing less than 100% white hat techniques – at all times having the core business objectives as your goal. You will understand that SEO is a team effort, requires a broad organizational understanding and you will be part of the team that will drive that message.

Responsibilities

• Serve as one of our in-house SEO experts.
• Draft specifications for SEO related requirements.
• Continually audit site and performance to identify areas needing SEO improvements.
• Develop and monitor site analytics reports, perform A/B tests and track effect on KPIs.
• Work closely with product management, developers, marketing and our content team to drive traffic generating initiatives across the organization.

Qualifications

• Bachelor’s degree from an accredited, not-for-profit University or College
• 5+ years of experience in Search Engine Optimization roles
• Strong verbal and written communication skills
• Fluent French and English
• Must be metrics driven, with the ability to create reports to track and analyze SEO performance.
• Experience with Google Analytics and SEO tools such SEMRUSH, Conductor, BrightEdge and Ahrefs.
• Great at keyword research and discovering new opportunities to drive traffic.
• Able to keep ahead of the latest search industry trends and algorithm changes and align current and future projects with those developments.
• Understand how site architecture affects SEO and possess knowledge of web server log file analysis.
• Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.
• Understand schema.org and how it impacts SEO.
• Capable of working with content management systems and drafting basic SEO text.
• Experience and create detailed user stories and product specifications for development.
• Understand what is needed to track activity and create reports & charts in order to visualize & analyze the performance of SEO updates.
• A track record of commitment to prior employees.

Preferred Qualifications

• Some form of product management, project management, software development and/or analytics experience a plus.
• Experience with log analysis tools such as Botify or DeepCrawl.
• Background in the real estate industry.
• SEO experience with large, consumer facing national websites.
• Experience with AI tools and integrating AI generated content onto SEO landing pages.

WHAT’S IN IT FOR YOU?

Working at CoStar Group means you’ll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having a fantastic pathway to develop professionally within CoStar, other perks include 26 days annual leave, and competitive remuneration packages!

At CoStar, we recognize the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds – men and women, people of all ages, sexual orientations, nationalities, religions and beliefs

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

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