Senior Licensing Manager

Location:

Amsterdam – Noord-Holland, Nederland, Netherlands

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Advertising, Marketing & PR Jobs

Other Industries & Skills: 

Information Technology

Advertiser:

Hasbro

Job ID:

131854369

Posted On: 

30 April 2025

Have you ever dreamed of developing a multi-generational IP portfolio from Peppa Pig to My Little Pony, Transformers and Dungeons & Dragons in the Licensing industry? Are you a savvy commercial person with great interpersonal skills who enjoys working with and adapting to a variety of different cultures? Then we want to hear from you!

Please note: This role is based in Amsterdam.

As Senior Licensing Manager for EMEA – Agent Markets, you will lead development and execution of a commercial growth plan for Licensed Consumer Products business with Hasbro’s appointed local licensing agents in Hasbro’s EMEA Agent markets, driving accelerated growth and delivery of agreed financial targets as well as local, regional and hub OneVoice projects and brand objectives. The Senior Licensing Manager will report directly to the Senior Licensing Director for EMEA  –  Agent Markets (based in Amsterdam). 

Your tasks:  

-Develop and lead trustful and profitable long-term partnerships with each local licensing agent, continuously challenging them on delivering against agreed local business growth plans.  

-Position Hasbro as a priority licensor of choice in each local licensing agent’s total multi-licensor portfolio. 

-Represent Hasbro as a licensor of choice to key local licensees and retail partners, participating in strategic meetings and positioning the local licensing agent as a strong point of contact and in-market executor.   

-Ensure the local licensing agent identifies and converts new category partners and business opportunities across Hasbro’s attractive brand portfolio, including properties like Peppa Pig, My Little Pony, Transformers, Nerf, or Play-Doh.    

-Keep on top of licensing agents to manage licensees for assigned categories, including deal negotiation, relationship building, marketing and distribution strategies, and product portfolio development. 

-Manage internal stakeholders to move local deals to full execution. 

-Regular monitoring and analysis of market and media data and insights – directly and through the local licensing agent. 

-Develop and execute “go-to-market” strategies by using market/category knowledge and account plans to maximize short and long-term growth, directly and through the local licensing agent. 

-Represent global and regional partners locally to improve distribution opportunities and cross-category retail executions. 

-Creation and localization of best – in – class pitch decks and presentations – directly and through the local licensing agent. 

-Ensure regular communication and presentation of plans to both internal and external stakeholders. 

-Monitor and work against financial targets and budgets, holding the local licensing agent accountable for delivering against those agreed financials. 

-Manage the review of locally assigned sub-representative agreements – renewals and any changes required, in alignment with the Licensing Director. 

-Contribute to annual budget planning and quarterly forecasting process; support reporting and cash collection process for assigned categories and partners. 

-Contribute to developing ongoing improvements to ways of working that can benefit all EMEA licensing agents. 

-Support trade show and summit preparation; keep current with industry trends and developments through networking, attending trade shows, and industry functions.  

Your skills:  

-Minimum bachelor’s degree and 10+ years of progressive experience in brand licensing, product or brand marketing, sales, or retail environment.  

-Experience at a licensing agent and/or in the management of a licensing agent is a plus. 

-Experience in the BENELUX market is a must, as well as Dutch spoken language, and ideally French.   

-A deep knowledge of managing external teams is a plus. 

-Action-oriented, self-motivated, and organized sales professional with demonstrable business acumen and excellent negotiation skills.  

-Superb presentation, storytelling, and networking skills. 

-Strong analytical and financial skills. 

-Pragmatism: Ability to adjust priorities and operate in a fast-paced and fluid environment.  

-Team player with hands-on mentality, strong integrity, and business ethics.  

-Creativity, enthusiasm, and passion for brands and affinity for core target groups (children, family, fans)   

-Ability to challenge and bring new ideas and thinking to the business. 

-Clear, persuasive, verbal, and written communication skills in English. 

-PowerPoint, Excel, and Microsoft Teams skills are mandatory.  

What we offer:

-A competitive salary with attractive secondary benefits such as:

-13th month
-Yearly discretionary bonus of max. 15%
-32 holidays per year based on full-time employment
-A day off on your birthday
-Premium free pension plan
-Commuting allowance
-A diverse, fun, and International Team
-Hybrid working
 

#LI-Hybrid

You can expect a varied and high-pace job in an international working environment. Interested? We look forward to meeting you!

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV (‘HET’) is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV (‘HIT’) is Hasbro SA’s distributor for Direct/FOB sales in Europe  Hasbro BV (‘the Company’) provides sales/marketing and other services to HET and HIT in the Netherlands. Hasbro Emerging Markets BV (‘the Company’) provides services to Hasbro SA in supporting its third party distributor markets.

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