Shopper Marketing Manager

Job title:

Shopper Marketing Manager

Company:

Morgan McKinley

Job description

A market-leading retailer is currently on the hunt for an experienced Shopper Marketing Manager to join their vibrant and innovative Marketing team based in South Dublin. This is a fantastic opportunity to bring your expertise to their Shopper strategy, in-store shopper journey mapping, and to bridge the gap between in-store and online activations.Key Responsibilities:Shopper Marketing Strategy

• Develop and deliver impactful in-store shopper marketing communications and engagement plans that resonate with customers.
• Lead and enhance customer touchpoint mapping and output planning to ensure seamless shopper experiences.

Campaign Execution

• Plan and execute customer activations and in-store events that align with broader brand campaigns.
• Create and manage customer experience collateral, ensuring consistency with brand guidelines and campaign objectives.

Stakeholder Collaboration

• Serve as the primary point of contact for all category, in-store, and site refresh projects, collaborating across teams to gather requirements and brief the Brand Team on design needs.
• Communicate Shopper Marketing activities effectively to stores and operations teams, while actively seeking feedback to identify areas for improvement.

Operational Excellence

• Develop and implement processes to enhance efficiency within the Shopper Marketing function.
• Oversee and manage agency relationships, including Print, Design, and Experiential partners.
• Manage budgets effectively, ensuring resources are allocated optimally across print and experiential activities.

The Ideal Candidate:We’re looking for a dynamic and innovative leader with a passion for retail and shopper engagement. The successful candidate will:

• Bring at least 4 years of marketing experience, preferably within a large national retailer or a global FMCG organisation.
• Possess a deep understanding of retail operations and the ever-evolving omnichannel landscape.
• Excel at building and maintaining relationships with multiple internal and external stakeholders, adeptly managing priorities and aligning goals.
• Experience in loyalty programs is desirable.
• Have proven experience managing large budgets and coordinating multiple campaigns simultaneously.
• Have experience leading a direct report and nurturing their career progression.

Expected salary

Location

Dublin

Job date

Sun, 19 Jan 2025 02:05:39 GMT

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