Social Media and Communications Officer

INTRODUCTION TO GIRLS NOT BRIDES

Girls Not Brides is the only global organisation uniquely focused on creating and sustaining a worldwide movement to end child, early and forced marriage and unions (CEFMU) and ensuring that this movement leads to tangible change for the girls at risk or affected by the practice. We are a network of over 1,400 civil society organisations in over 100 countries working in partnership to end child marriage.

Our vision is a world without child marriage where girls and women enjoy equal status with boys and men and are able to achieve their full potential in all aspects of their lives. Our vision challenges deeply embedded social norms that harm the lives of girls, women and their communities.

INTRODUCTION TO THE ROLE

This role sits within the Global Communications Team at Girls Not Brides. This role is responsible for developing and delivering our multi-channel social media plan, that effectively shows the impact of our work, amplifies the work of our members, engages with our members, and supports our communications and secretariat strategies.

In this role you will design and develop social media content that fits with our content strategy and calendar, across photo, graphics, video, and other media. This role will also contribute more widely to our storytelling agenda, including gathering content, developing, and delivering storytelling content across written and visual formats. This role will ensure our communications meet ethical communications guidelines, are available in multiple languages, and that our assets are managed carefully.

As Social Media and Communications Officer, you will work within the Global Communications Team and closely with teams across the secretariat to implement our communications strategy. You will implement a multi-channel communications plan that supports our brand story, highlights our impact, raises awareness on child marriage and gender equality, and supports our members in sharing their work. You will also contribute to content creation for our website and other channels.

Job location

London, UK (hybrid with up to three days on site). May include international travel.

Accountable to

Communications Manager

Salary range

£32,600 rising on an annual incremental basis. Girls Not Brides also offers a generous 10% pension.

Contract

This is a permanent full-time role. The successful candidate must have the right to work in the United Kingdom at the time of submitting the application.

KEY RESPONSIBILITIES

Girls Not Brides social media channels

• Manage the day-to-day activity of Girls Not Brides social media channels.
• Develop and implement a social media plan and social media editorial calendar aligned to the communications editorial calendar.
• Gather and produce content for social media at relevant Girls Not Brides events.
• Design social media content across graphics, video and text for events, learning topics, impact storytelling, advocacy campaigns and others.
• Develop and implement engagement plan for improvement engagement with our member organisations.
• Monitor social media traffic and engagement.
• Monitor social media inboxes, responding to general enquiries and escalating safeguarding concerns as needed.
• Report on the success of our social media efforts, using data and analytics to continually improve our content and meet objectives.

Storytelling

• Develop and design engaging content across videos, graphics, infographics, animations, briefs, reports, and others.
• Support the development of clear ethical communications protocols and processes that ensure we comply with communications best practices.
• Gather, produce and organise storytelling content with and across the membership.
• Support storytelling activity across member engagement, advocacy, and development and outreach.
• Liaise with external contractors to deliver design and video work.
• Develop tools, resources, and sessions to support our members in increasing their capacity to tell their stories of impact on social media and across other channels.
• Support content writing for the website, including writing website copy and blog posts.

Wider communications responsibilities

• Support the development of the email pipeline, including copywriting and content generation for regular newsletters, audience segmentation approaches, and making recommendations to improve engagement.
• Identify and implement new digital communications channels, as needed.
• Make recommendations for our digital tools, ensuring they are fit for purpose and follow the latest trends and best practice.
• Support communications digital knowledge management activity, including internal file systems, asset bank and asset management.
• Support our members in increasing their capacity to tell their stories of impact on social media.
• Support the design of digital and print products and marketing materials as needed, including event flyers, posters, infographics, and others.
• Support translation of communications materials across our core languages.

Wider organisational responsibilities

• Commit to the mission and vision of Girls Not Brides, putting these at the forefront of all planning, work and actions.
• Uphold the core values of Girls Not Brides in all areas of work and interactions with colleagues, members, partners, and other stakeholders.
• Comply with Girls Not Brides policies and processes, with note for safeguarding, diversity and inclusion, the code of conduct and data protection.
• Ensure that internal databases and monitoring information are kept fully up-to-date.
• Commit to ongoing personal development and learning.
• Fulfil any other reasonable requests for the advancement Girls Not Brides.

PERSON SPECIFICATION

Essential experience

• Proven professional experience in a similar level role in the not-for-profit sector, an international/intergovernmental organisation, a social movement, research centre or social enterprise.
• Proven professional experience in managing social media channels for not-for-profit organisations.
• Proven experience in developing plans and improvement approaches for social media channels.
• Proven experience in creating content for social media, website and email, including graphics, copy, videos, etc.
• Experience working collaboratively and in partnership with other organisations to create social media content and campaigns.
• Experience in developing and implementing social media analytics and reporting.
• Experience in ethical content gathering, including photography, film and social media photography and videography.
• Experience using asset management systems.

Essential skills and knowledge

• Excellent communication, networking and interpersonal skills, as well as the ability to persuade and inspire others.
• Highly developed cultural awareness and ability to work well in an international environment with people from diverse backgrounds and cultures.
• In-depth knowledge of social media platforms, including Twitter (X), LinkedIn, Facebook, Instagram, and YouTube.
• Skilled in using social media management programmes, such as Buffer, Hootsuite and Sprout Social.
• Skilled at using third-party email marketing tools, such as Campaign Monitor.
• Skilled at using third-party social media and email marketing analytics to generate reports and insights.
• Skilled at producing graphics and video content across relevant programmes, including Canva, CapCut and the Adobe Creative Suite.

Essential values and attributes

• Strong commitment to the mission and values of Girls Not Brides and our vision in relation to addressing child marriage and gender justice.
• Team player spirit, proactive and able to confidently take initiative and make appropriate decisions.
• Willingness to work flexibly and some travel internationally, as necessary.

Desirable

• Able to speak, read and write in at least one other language, ideally French or Spanish.

Safeguarding

Girls Not Brides is committed to safeguarding all children, young people and adults at risk with whom our staff and representatives work and interface. Any employment with Girls Not Brides may be subject to the satisfactory completion of a background check and criminal records check which can include but is not limited to: an overseas police record check, a Disclosure and Barring Service Check (for those based in the UK) or an International Criminal Record Check (if applicable).